I think Callaway proved that the name is secondary to performance.”ĭustin Johnson is credited as the first TaylorMade player to use the word rocket. I remember a little company that came out with a product with a very weird name – Big Bertha. I’m not sure the name has that much to do with it. “Golfers want performance,” said Pete Line, general manager of Carl’s Golfland in Bloomfield Hills, Mich. Sean Toulon, TaylorMade’s executive vice president, admitted there was a certain risk in choosing such a contemporary, slang-like name, but he said TaylorMade was encouraged by major retailers who saw the clubs during the final stages of the development cycle. If the name RocketBallz creates mental images of rocket-like tee shots, that’s exactly what TaylorMade had in mind. The RocketBallz driver, meanwhile, will cost $299 for the standard model and $349 for the Tour model.Īll three lines will have white heads, as TaylorMade seeks to reinforce the identity it established in 2011 by switching from black heads to white heads in drivers, fairway woods and hybrids. The R11S driver will sell for $399, and the TP version (same head, but with more than two dozen shaft choices) will be priced at $499. R11S will remain TaylorMade’s most expensive club at retail. For the upcoming year, Burner will be positioned as TaylorMade’s value line ($199 driver), and RocketBallz will share centerstage with R11S. The creation of RocketBallz will give TaylorMade three distinct lines of clubs – R11 (which becomes R11S for 2012), RocketBallz and Burner. 3, but retailers expect word of mouth to create interest before that date.

These clubs will not be available at retail until Feb. TaylorMade is about to introduce a line of drivers, fairway woods, hybrids and irons called RocketBallz. Question: After a great year with white-headed metalwoods in 2011, what’s ahead for TaylorMade in 2012?

Adjusting taylormade rocketballz driver